Who we are

SSHealthfoods is committed to protecting our customer’s privacy. Please take the time to review this notice which explains what information we collect about you, how we use it and your rights. SShealthfoods LTD ( “we” or “us”) is the data controller of the personal data collected via SShealthfoods.

Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with “this privacy policy”.

SShealthfoods.com may change this privacy policy from time to time by updating this page. We may notify you by email of any major changes, however, we strongly recommend that you bookmark and review this page from time to time to stay up to date.

SShealthfoods.com understands the significant importance of data protection and privacy and is fully committed to achieving compliance with the EU General Data Protection Regulation (GDPR.)

Please contact us at sales@sshealthfoods.com if you have any concerns with regards to the use of your Personal Data and we will happily assist you.




What personal data do we collect?

Account & Profile

Information you provide to us when you use our Site, register for an account, personal and business, (e.g. your name, address, contact details, gender, product reviews, and any information which you add to your account profile or business profile)


Transaction and billing information, if you make any purchases from us or using our Site (e.g. credit/debit card details and delivery information);


When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.

An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: https://automattic.com/privacy/. After approval of your comment, your profile picture is visible to the public in the context of your comment.



If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. You should also not include any identifiable information if uploading a profile photo for your account if applicable. Visitors to the website can download and extract any location data from images on the website.

Competitions & Surveys

Information you provide us when you enter a competition or participate in a survey.


Our Site is not intended for, and should not be used by, children under the age of 18. We do not knowingly collect personal data from children under 18.


Contact forms

Data from contact forms will be used to reply to the user about their query/question/complaint. Users data from a contact form (other than opting in or subscribing to Marketing/Newsletter ) will not be used to contact the user with marketing materials.


Cookies & Analytics

Our Sites uses cookies and similar behaviour tracking technologies to provide certain functionality to the Site, to understand and measure its performance (analytics), and to deliver targeted advertising. (e.g. which pages you viewed and whether you clicked on a link in one of our email updates, to send more personalised emails and content if you opted-in to marketing communications)

We may also collect information about the device you use to access our Site and other information necessary to provide the Site, for example, we may access your location if you give us your consent.

Please see our Cookie Policy for further information about the cookies we use and how to amend your cookie settings.



Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.


What do we use this personal data for?

Depending on how you use our Site, your interactions with us, and the permissions you give us, the purposes for which we use your personal data include:

To fulfil your order and maintain your online account.

To manage and respond to any queries or complaints to our customer service team.

To personalise the Site to you and show you content we think you will be most interested in, based on your account information, your purchase history and your browsing activity.

To improve and maintain the Site, and monitor its usage.

For market research, e.g. we may contact you for feedback about our products.

To send you marketing messages and show you targeted advertising, where we have your consent or are otherwise permitted to do so.

For security purposes, to investigate fraud and where necessary to protect ourselves and third parties.

To comply with our legal and regulatory obligations.


We rely on the following legal basis, under data protection law, to process your personal data:

Because the processing is necessary to perform a contract with you, or take steps prior to entering into a contract with you (e.g. where you have made a purchase with us, we use your personal data to process the payment and fulfil your order).

Because we have obtained your consent (e.g. where you contact us with a query, where you add optional information to your account profile, or if you consent to receive marketing from us).

Because it is in our legitimate interests as an e-commerce provider to maintain and promote our services. We are always seeking to understand more about our customers in order to offer the best products and customer experience. We use information about you to tailor your view of the Site, to make it more interesting and relevant in respect of the products and offers on view.


Who we share your data with

We share customers’ personal data with third parties in the following circumstances:

With other companies in our group of companies, as necessary to operate the Site and complete our services to our customer-i.e our delivery companies and payment providers.

With our professional finance and legal advisors.

With third parties engaged in fraud prevention and detection.

With law enforcement or other governmental authorities, e.g. to report a fraud or in response to a lawful request.

In the event that we sell any business assets, the personal data of our customers may be disclosed to a potential buyer. In this event, we will make reasonable attempts to ensure the buyer will be bound by the terms of this Privacy Policy.

With permissions-Analytics and search engine providers that assist us in monitoring usage of our websites, subject to our cookie notice above.

Otherwise where we have your consent or are otherwise legally permitted to do so.




How long we retain your data

We will keep your personal data for as long as we need it for the purposes set out above, and so this period will vary depending on your interactions with us. For example, where you have made a purchase with us, we will keep a record of your purchase for the period necessary for invoicing, tax and warranty purposes.

We may also keep a record of correspondence with you (for example if you have made a complaint about a product) for as long as is necessary to protect us from a legal claim. Where we no longer have a need to keep your information, we will delete it.

Please note that where you unsubscribe from our marketing communications, we will keep a record of your email address to ensure we do not send you marketing emails in future.

If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue.

For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username).

There is an option to save your payment details on our checkout system, these details will be available in the users account to view edit or delete at any time, they will be available to the user as long as the user has an active account with us or until deletion by the user.

Website administrators can also see and edit information on user profiles-this is only for purposes where the user has made a mistake, cannot log in, is having technical issues or has given permission, or requested in writing for us to change something on their account.


What rights you have over your data

If you have an account on this site, have subscribed to emails, entered a competition or have left comments, you have the right to access, portability, correct, and request the erasure of your personal data. You can request to receive an exported file of the personal data we hold about you, including any data you have provided to us.

You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes. Such as business tax-related details.

You also have the right to object to your personal data being used for certain purposes, including to send you marketing material. See ‘Marketing’ section for more details.

We will comply with any requests to exercise your rights in accordance with applicable law. Please be aware, however, that there are a number of limitations to these rights, and there may be circumstances where we are not able to comply with your request.

To make any requests regarding your personal data, or if you have any questions or concerns regarding your personal data, you should contact us using the details at the bottom of this page. You are also entitled to contact your local supervisory authority for data protection.


Where we send your data

Visitor comments may be checked through an automated spam detection service.

User data is sent through SSL to a secure server to enable us to have services such as accounts, we also send data to delivery companies to fulfil delivery orders made by users, and to enable parcel tracking.

Payment data and billing data are sent via encryption to be fraud screened by our payment service provider and to be checked for authorisation which is sent back to use to determine if an order is potentially risky or known to be fraudulent.


How we protect your data

This Site ensures that data is encrypted when leaving the Site. This process involves the converting of information or data into a code to prevent unauthorised access. This Site follows this process and employs secure methods to ensure the protection of all credit and debit card transactions by using only recognised and trusted payment providers and payment systems with fraud screening, encryption tokens, verification processed and are 100% PCI compliant.

Encryption methods such as SSL are utilised to protect customer data when in transit to and from this Site over a secure communications channel. You can see this by the secure lock icon in the left-hand corner near the websites URLs.

All transactions are processed through a gateway provider and are not stored or processed on our servers.

Whilst we do everything within our power to ensure that personal data is protected at all times from our Site, we cannot guarantee the security and integrity of the information that has been transmitted to our Site.

In addition, please note that emails, messages sent via your web browser, and other similar means of communication with other users, are not encrypted. Therefore, while we strive to protect your information, we cannot guarantee its security.

Please also be aware that we may use third-party cloud service providers that provide hosting, data storage and other services pursuant to standard terms and conditions that may be non-negotiable; these service providers have informed us or the general public that they apply security measures they consider adequate for the protection of information within their system, or they have a general reputation for applying such measures. However, we will not be liable (to the fullest extent permitted by law) for any damages that may result from the misuse of any information, including Personal Data, by these companies.


What data breach procedures we have in place

We have in place a process to assess the likely risk to individuals as a result of a breach. In the unlikely case of a personal data breach, we will notify all users of such an incidence via email as soon as reasonably possible and notify web visitors via a banner on our website. We will conduct a full and thorough investigation into the data breach and notify users of updates to findings and security measures taken to ensure users protection.

We have a process to notify the ICO of a breach within 72 hours of becoming aware of it, even if we do not have all the details yet.

We know what information we must give the ICO about a breach.

We have a process to inform affected individuals about a breach when it is likely to result in a high risk to their rights and freedoms.

We document all breaches, even if they don’t all need to be reported.


Do we use ‘cookies’?

Yes. Cookies are small files that a site or its service provider transfers to your computer’s hard drive through your Web browser (if you allow) that enables the site’s or service provider’s systems to recognise your browser and capture and remember certain information. For instance, we use cookies to help us understand your preferences based on previous or current site activity, which enables us to provide you with improved services. We also use cookies to help us compile aggregate data about site traffic and site interaction so that we can offer better site experiences and tools in the future.

We use cookies to:

  • Understand and save user’s preferences for future visits.
  • Keep track of advertisements.
  • Compile aggregate data about site traffic and site interactions in order to offer better site experiences and tools in the future. We may also use trusted third-party services that track this information on our behalf, such as Google.

EU General Data Protection Regulation (GDPR)

In accordance with the GDPR act 2018, you will be asked to agree to cookies via a banner on our site via clicking an agreement button. The button will be accompanied by the explanatory text of why we use cookies and what for. You by law have the right to decline this agreement and not accept cookies on the site, this may, however, limit the usability or personalisation of the site/your profile and search preferences.

You can also choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. You do this through your browser settings. Since browser is a little different, look at your browser’s Help Menu to learn the correct way to modify your cookies. See our full cookie policy.

Third-party disclosure of Information

We will not pass on your personal details to any third party without your express permission unless needed to complete our service agreements with you.  You can check the relevant boxes on the website agreeing to certain uses of your data (e.g. passing your details to our partners). If you check a box, we may use your data accordingly. We may contact you from time to time to establish your current position on privacy/cookie settings and account usage, this is to ensure we are keeping our website up to date and making sure our customers know they have choices when it comes to privacy. We may pass on the aggregated information that we have gathered about our customers to third parties but no identifying individual details will be conveyed.

SShealthfoods may transfer your information to a third-party purchaser of the business provided that the purchaser undertakes to use your information only for the same purposes and in the same manner, as set out in this policy, i.e. as to carry on providing the same service agreements. We undertake not to provide your personal information to third parties save in accordance with this policy.

Opting out of communications

We do not sell, trade, or otherwise transfer to outside parties your Personally Identifiable Information unless we provide users with advance notice. This does not include website hosting partners and other parties who assist us in operating our website, conducting our business, or serving our users, so long as those parties agree to keep this information confidential. We may also release information when it’s release is appropriate to comply with the law, enforce our site policies, or protect ours or others’ rights, property or safety.

However, non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses.

What third parties we receive data from

Third-party links

Occasionally, at our discretion, we may include or offer third-party products or services on our website. These third-party sites have separate and independent privacy policies. We, therefore, have no responsibility or liability for the content and activities of these linked sites. Nonetheless, we seek to protect the integrity of our site and welcome any feedback about these sites.


Google’s advertising requirements can be summed up by Google’s Advertising Principles. They are put in place to provide a positive experience for users. https://support.google.com/adwordspolicy/answer/1316548?hl=en

We use Google AdSense Advertising and Google Analytics on our website.

Google, as a third-party vendor, uses cookies to serve ads on our site. Google’s use of the DART cookie enables it to serve ads to our users based on previous visits to our site and other sites on the Internet. Users may opt-out of the use of the DART cookie by visiting the Google Ad and Content Network privacy policy.

We may implement the following:

  • Google Display Network Impression Reporting
  • Demographics and Interests Reporting
  • DoubleClick Platform Integration

We, along with third-party vendors such as Google use first-party cookies (such as the Google Analytics cookies) and third-party cookies (such as the DoubleClick cookie) or other third-party identifiers together to compile data regarding user interactions with ad impressions and other ad service functions as they relate to our website.

Opting out:
Users can set preferences for how Google advertises to you using the Google Ad Settings page. Alternatively, you can opt out by visiting the Network Advertising Initiative Opt Out page or by using the Google Analytics Opt Out Browser add on.

How does our site handle Do Not Track signals?

We honour Do Not Track signals and Do Not Track, plant cookies, or use advertising when a Do Not Track (DNT) browser mechanism is in place.

Does our site allow third-party behavioural tracking?

It’s important to note that we allow third-party behavioural tracking as has been identified by the section on Google-a full list of cookies are available in our Cookie Policy.

Fair Information Practices

We also agree to the Individual Redress Principle which requires that individuals have the right to legally pursue enforceable rights against data collectors and processors who fail to adhere to the law. This principle requires not only that individuals have enforceable rights against data users, but also that individuals have recourse to courts or government agencies to investigate and/or prosecute non-compliance by data processors.

Anti-Spam and Email

Anti-Spam establishes requirements for commercial messages, gives recipients the right to have emails stopped from being sent to them, and spells out tough penalties for violations.

We collect your email address in order to:

  • Send information, respond to inquiries, and/or other requests or questions
  • Process orders and to send information and updates pertaining to orders.
  • Send you additional information related to your product and/or service

To be in accordance with Anti-Spam Law, we agree to the following:

  • Not use false or misleading subjects or email addresses.
  • Identify the message as an advertisement in some reasonable way.
  • Include the physical address of our business or site headquarters.
  • Monitor third-party email marketing services for compliance, if one is used.
  • Honour opt-out/unsubscribe requests quickly.
  • Allow users to unsubscribe by using the link at the bottom of each email.

If at any time you would like to unsubscribe from receiving future emails, you can:

  • Unsubscribe via the instructions at the bottom of each email you receive, or, send a request to unsubscribe to our contact email address-sales@sshealthfoods.com

we will promptly remove you from ALL correspondence.


All website design, text, graphics, the selection and arrangement thereof are Copyright (c) 2000, SSHealthfoods LTD, ALL RIGHTS RESERVED.


‘SSHealthfoods’ and ‘sshealthfoods.com’ are trademarks of SShealthfoods LTD and may be registered in certain parts of the world.

Disclaimer of Warranty and Liability

The following provisions may be curtailed or disallowed by the laws of the country in which the person accessing this website is situated. In such case, the terms hereof are to be read as excluding or limiting such term to satisfy such jurisdiction. We do not represent or warrant that the information accessible via this website is accurate, complete or current.

We have no liability whatsoever in respect of any use which you make of such information. The information provided on this website has not been written to meet your individual requirements and it is your sole responsibility to satisfy yourself prior to ordering any products or services from us that they are suitable for your purposes. We reserve the right to update the information and services provided on the website from time to time.

Whilst we make all reasonable attempts to exclude viruses from the website, we cannot ensure such exclusion and no liability is accepted for viruses. Thus, you are recommended to take all appropriate safeguards before downloading information or images from this website.

All warranties, express or implied, statutory or otherwise are hereby excluded. Neither we nor any of our employees or affiliated entities will be liable for any kind of damages and howsoever arising including, without limitation, loss of profits, compensatory, consequential, direct, exemplary, incidental, indirect, punitive or special, damages or any liability which you may have to a third party, even if we have been advised of the possibility of such loss.

We are not responsible for the direct or indirect consequences of you linking to any other website from this website. These terms and this disclaimer and any claim based on use of information from this website shall be governed by the laws of England and Wales and for our benefit you agree to submit to the non-exclusive jurisdiction of the Courts of England.

Consent and enquiries

In order to access the information on this website, you must signal acceptance of the terms and conditions and disclaimer set out above by clicking on the “accept” button upon registration. If you do not accept any of these terms and conditions, please do not use this website. If you have any enquiry or concern about our privacy policy or the way in which we are handling personal data please contact us at sales@sshealthfoods.co.uk or see all contact information below.


Contact information

If you have any queries on any aspect of our Privacy Policy, please contact us on the details below:

Telephone: 0191 252 7772

Email: sales@sshealthfoods.com

Address:  227-233 Whitley Road, Whitley Bay, Tyne & Wear, NE26 2SY, United Kingdom

Last updated: 04/06/2020